Loyal guests aren’t just great for your brand, they’re great for business. A study by Harvard Business School demonstrates just how effective guest retention can be at reining in costs. Incredibly, increasing customer retention rates by 5% grows profits by 25% to 95%....
Watch a great salesman at work, and you’ll notice that success boils down to two things – customer knowledge and timing. It’s not enough to have a compelling product or service; the ability to ‘read’ the customer is just as essential. In hospitality,...
UESAs anyone working in hospitality will tell you, no two days are ever the same. Hospitality is a demanding and dynamic industry, and it’s easy for hoteliers to get caught up with the day-to-day activities of keeping a hotel running. This doesn’t leave them with much...
