Hudini, a leader in digital transformation solutions for the hospitality industry, has implemented a digital arrival experience at Pestana Hotel Group, the largest multinational company of Portuguese origin in the tourism industry. As the first stage of this partnership, Hudini’s Staff Connect is being deployed across 30+ Pestana Hotels in Portugal.

The partnership with Pestana Hotel Group is based on the group’s wish to enhance the guest arrival experience across their hotels through a seamless, more digital check-in solution. Staff Connect is an innovative tool designed to assist front desk associates in managing check-in process more efficiently, providing a seamless service for guests. As part of this transformation, Pestana’s check-in process will also feature the Hudini Sidecar, a guest-facing tablet that streamlines the capture of guest information, facilitates sign-ups for the Pestana Guest Club (the loyalty program of the group), and removes the need
to use paper.

Pestana Hotel Group owns and manages more than 100 hotelsin 16 countries , with a combined total of 12,000 keys and 3.5 million guests every year, under four different hotel brands: Pestana Hotels & Resorts; Pestana Pousadas de Portugal; Pestana Collection Hotels and Pestana CR7 Lifestyle Hotels. In addition to hospitality, the Group also operates in tourism real estate, vacation club, golf and casinos.

Pestana began its roll out in February 2025 starting with the Pestana CR7 Lisbon hotel. With Staff Connect, it is expected that the Pestana Hotels will reduce check-in times by as much as 50%. Through automated document scanning and real time updates to the PMS, Pestana’s frontline staff will have instant access to accurate data. The roll out will see the front desk go paperless through digital registration cards. Additionally, the guest-facing Side Car and online check-in features will enable guests to customise their experience, whilst driving sign-ups to Pestana’s loyalty program.

Catarina Figueiredo, CRM & Loyalty Director of Pestana “Hudini’s solution empowers Pestana’s front office teams to dedicate more time and attention to our guests during check-in, deliver a faster process while significantly reducing paper usage and ensuring real-time access to critical data.”

Prince Thampi, Founder & CEO of Hudini, says, “We are thrilled to have been chosen as Pestana Hotel Group’s technology partner in their digital arrival transformation. We are confident that our solutions will improve operational efficiency and drive seamless check-in experiences for guests at their hotels.”

With over five decades of success, the Group manages more than 100 hotels in Portugal and abroad, dedicated to providing 3.5 million guests annually with ‘The Time of Your Life’ In hospitality, its core business, it operates through four brands: Pestana Hotels & Resorts, Pestana Collection Hotels, Pestana Pousadas de Portugal, and Pestana CR7 Lifestyle Hotels. Operating in 16 countries, it offers more than 12,000 rooms across Europe, Africa, and America, making it the largest multinational hotel group of Portuguese origin. With the goal of offering complete and more attractive products, the Group also operates in other business areas: hospitality, tourist real estate, timeshare, golf, casinos, and industry. Enter the Pestana universe and learn more at www.pestana.com

About Hudini
Hudini is the leading digital transformation platform for the hospitality industry, leveraging proprietary middleware and an AI-powered omnichannel guest interface driven by data. Designed to boost guest engagement and hotel revenue, Hudini enhances the guest experience through personalised, immersive interactions. With over 100 pre-built integrations across various functionalities, Hudini allows guests to communicate, control, and connect with hotels like never before. Serving over 500 hotels in over 29 countries, Hudini is rapidly setting the standard for digital transformation in hospitality. To learn more about Hudini, visit www.hudini.io

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