A long-haul flight followed by a long wait to check-in? That’s the last thing your guests need. So, what if they could bypass the front desk, head straight to their rooms, and put their feet up while enjoying a chilled beverage instead? Hotels that offer mobile check-ins help guests do exactly that.
How do mobile check-ins work?
Prior to arrival, guests are sent an email with the check-in link, which they can access either through a web browser or the hotel’s app on their mobile devices. With the Hudini platform, guests can complete the check-in process in minutes and at their convenience. All it takes are these five steps:
1. Creating or updating the guest profile
2. Verification by uploading or scanning ID proofs
3. Authorizing the payment mode and completing the payment
4. Selecting upgrades offered by the hotel
5. Reviewing and signing the e-registration form
In fact, 73% of guests prioritize hotels that offer this self-service technology.* Meanwhile, hotels are making sizable investments towards its smooth implementation. Here’s why:
- Better customer experience: Mobile check-ins do away with front desk formalities and help guests begin their stay sooner. This creates a great first impression about the hotel, and leaves guests feeling that the hotel’s offering them more convenience and choice.
- Customization opportunities: While completing the online check-in, guests can also select their rooms, make special requests and opt for upgrades, which will further enrich their stay.
- Revenue generation: The mobile check-in interface is a touchpoint at which hotels can offer relevant upgrades to guests at the right time. An airport pick-up, a room upgrade or a spa session to work off jet lag are great examples of what hotels can offer to boost guest experience and revenue.
- Staff efficiency: Less crowding at the front desk and a reduction in repetitive tasks leave staff with the time and energy to focus on more in-depth and meaningful interactions with guests.
- Contactless services: Since mobile check-ins can be completed before arrival, guests no longer have to mill around in the lobby. Several studies have found that guests would like to minimize contact in the interest of safety, and mobile check-ins can help fulfill this requirement.
- Data accuracy: Guests enter their details themselves and verify their ID through face recognition, ensuring the correctness of the information that is shared.
Mobile check-ins have become an indispensable part of the arrival experience. The technology can be leveraged in several ways to improve guest experience and hotel revenue, and hotels are only just beginning to explore its possibilities.
*Study conducted by Skift and Oracle